Making the most of your media opportunities

Delivering tailored training courses to help your company or organisation get its message heard the way you want it. We also specialise in giving sensitive crisis management advice to help you protect your reputation in the face of a hostile media.

Specialising in:

 

  • Identifying good news – how to make the most of your PR opportunities
  • Unmasking the media – who they are, how they work and what they want from you
  • Media training – interview training to help you make the most of your media appearance
  • Writing for the web – is a skill in itself, find out why and the secrets to good web writing
  • Social media – what it can do and what it can't

'Fab course Craig made the subject interesting and informative. Lots of tips to make the media less daunting.'

BCTV Scotland

 

'Very useful plenty of discussion and active participation.'

Ardoch Community Trust

 

'An informative day, thanks'

Toll Community Centre

 

'Excellent workshops. Action for change will use lots of what's been learnd in our media coverage and funding applications.'

Action for Change

 

'You provided a very useful session and certainly gave us all a lot to think about.  The

feedback I received from my fellow PC members has been very positive.'

Fiona Wright, St Mary's Primary School, Largs 

 

Crisis management

Preventing a drama becoming a crisis

 

'Craig knows what to anticipate, how to second guess what's coming and what to do about it.' Telecoms client 

 

As well as equipping you to deal with the media more effectively we can offer hands on support for more sensitive media issues that your organisation may find itself facing.

 

Every organisation relies on a good reputation for success. Damaging media stories can ruin reputations and in the process business prospects and professional credibility.

 

Defusing or limiting potentially damaging stories appearing in the media can help protect your reputation. Managing information to achieve this has nothing to do with spin and everything to do with having the right experience, contacts and understanding of the way the media works and what they need. Cowbrough Communications has experience of dealing with some of the country's foremost print and broadcast journalists. Our expertise can ensure that the story being told is the right one.

 

 
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